The Power of Co-Branding

April 11, 2014 by · Comments Off on The Power of Co-Branding 


As they say, two heads are better than one. Many major companies have adopted this mantra and have forged valuable partnerships with other brands, leading to effective campaigns and products that really captured the attention of their shared demographics. In such a busy consumer market, the joint force of two established brands can lead to […]

Panorama Tower North Becomes The Martin

January 21, 2011 by · Comments Off on Panorama Tower North Becomes The Martin 

Panorama Tower North Becomes The Martin

Today The Martin, formerly Panorama Tower North, kicks off a branding campaign to introduce the 45-story high-rise’s new identity and design, reflecting the full-service, boutique lifestyle being offered.  The re-branding initiatives for the property are being implemented to bolster already steady sales. “We selected the name ‘The Martin’ as it conjures a feeling of classic […]

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