Platinum Entourage Blow-Dry Bar and Vanity Lounge is pleased to announce the grand opening of its visionary expansion and vanity lounge on Wednesday, April 17 complete with a celebrity-studded red carpet, elegant cocktail reception, runway show and a night full of imaginative surprises, true to the creative talent of its inventive owner and team.
In 2010, Todd White introduced Las Vegas to the blow-dry bar concept by opening the city’s first venue in a 1,000 square foot space. The space quickly proved to be too small to contain the creativity the Platinum Entourage team had to offer. Today, just three short years later, Todd has expanded to fuel his dream in an 8,000 square foot vintage wonderland, home to the world’s first multi-service salon with a vanity lounge and private VIP suite. Gone are the days of a rushed or stressful salon experience. Platinum Entourage allows clients to indulge in the social experience by providing a relaxing environment where they can unwind as long as they desire, enjoy a refreshing cocktail or delicious variety of tapas items while feeling as though lounging in a whimsical mansion.
Upon walking in the front doors guests will immediately feel they have been whisked away into a fairytale. Eclectic treasures, such as an antique chandelier dressed in jewelry, a seven foot tall fully armored shinning knight, a 10 foot mysterious bookcase turned retail display and more, come together at every turn to create an elegant collection of oddities. The design of the space was a three year project of collecting distinctive pieces from all over Las Vegas. Todd looked to personal friend and up-and-coming designer John Best in addition to an inner circle of local artists to create an opera house-like feel channeling a reinvented Warhol Factory remnant of something one would find in downtown New York. Some treasures, such as an antique trunk collection from the days of traveling performers, were gifted to the team by longtime loyal clients.
A partnership with neighbor BJ’s Cocktail Lounge will allow tourists and locals alike to treat themselves to cocktails and a full food menu as they are pampered by the seasoned artists on staff. An expansive outdoor patio connecting BJ’s and the salon will allow guests to enjoy an entire day of five-star services in an upscale ultra-lounge-like environment inside and out. For those celebrating a special group occasion and for celebrity clientele a private VIP suite with vintage leather couches and sultry amenities is available. In addition, Platinum Entourage has partnered with La Femme Soirée, an ultra-chic VIP hosting company, which can take care of Platinum Entourage’s client’s entire experience beyond their day of beauty at the salon. La Femme Soirée specializes in restaurant reservations, nightclub coordination, hotel accommodations and more for groups.
“Creating a venue like this has been a lifelong dream for me,” said Todd White Platinum Entourage founder. “I want to reinvent, entertain and inspire my guests when they visit us. The expansion allows myself and my team of seasoned artists to redefine the beauty industry. Not only is Platinum Entourage a place where you will be pampered and entertained, the venue is forever-changing so our guests will always be surprised by what they get a front-row seat for. Whether it be a performance, photo-shoot or full afternoon of production they are granted a backstage pass to our creativity.”
Clients can choose from a multitude of cutting-edge services including Flamboyage from Davines, the newest Italian highlighting technique. Platinum Entourage prides itself on staying up-to-date on the latest European techniques but more so the team prides themselves on inventing the next-generation of beauty trends that will become the popular techniques of tomorrow for the industry. The multi-media division of the company, which first launched in 2006, works behind the scenes offering hair and make-up services, for TV/film, print/editorial, theatrical/live performances and more. This allows the Platinum Entourage team to bring the tactics used, until now, only behind the scenes such as 10-minute root airbrushing to hide color needs and others, to their customers. Boasting not only the largest menu of blow-dry bar styles the Platinum Entourage experts also offer a wash spa with a full menu of specialty hair and scalp treatments. To finish off the perfect look an elaborate makeup menu and soon-to-be nail bar for express mani and pedi services are available.
“The unique pieces that Todd used in the design process took more than three years to accumulate,” said Director of Operations Craig West. “The look combined with our strategic partnerships with BJ’s and others will allow us to provide services that go far above and beyond the typical salon experience. Platinum Entourage at its heart is not really a definable salon. The venue is more of an imaginative gallery and lounge where guests can indulge in hair services.”
Located within the 8,000 square foot jewel is a boutique production company producing multimedia content for businesses small and large. Combining the veteran skills of wardrobe stylists, set designers, videographers, photographers, production crew, special effects creations and more Platinum Entourage is a virtual one-stop-shop for businesses in need of materials from commercials to an ad campaign.
The future months will see the launch of the team’s “Vanity Nights,” an exclusive invitation only regularly scheduled affair. The large venue will transform into a high-end nightclub environment where designers and artists will showcase their creations, strolling entertainers and musicians will perform and more. Guests will consistently be impressed by the ever changing theme of the Platinum Entourage “Vanity Nights” never knowing if they will be treated to a runway show, performance, art exhibit or more while enjoying cocktails and mingling with the who’s who of Las Vegas.
Platinum Entourage Blow-Dry Bar and Vanity Lounge is strategically tucked away at 6670 South Tenaya Way in a convenient location just off of the I-215 Rainbow. For more information and list of services, please visit www.blowdrybarlasvegas.com or www.platinumentourage.com.