Red Robin a Familiar Site for Kruger Book Signing May 14

UNLV head basketball coach Lon Kruger has teamed with Red Robin to host a signing of his first book, “The Xs & Os of Success: A Playbook for Leaders in Business & Life,” on Thursday, May 14 from 5-7 p.m.

The event will be held at the Red Robin located at 9600 S. Eastern Ave., on the corner of Silverado Ranch Blvd., in Henderson.

Red Robin is prominently featured in co-author D.J. Allen’s introduction in the book:

That’s when Coach called out to me with six words that would forever change my life.

“D.J., we’re going to Red Robin.”

Seriously, Red Robin?

Known for its gourmet burgers, Red Robin is a place you expect to see champions dine – if those champions had just won some sort of Little League title and need to be in bed by eight because it’s a school night. Most of us would assume NCAA coaching icons celebrate their big victories at places named after people like Fleming, Morton or Ruth’s Chris.

Not Lon Kruger. He has a small dilemma with that scenario. The young children of his assistant coaches and others would not be able to order pizzas and cheeseburgers at places like that.

As part of the event, Red Robin will be offering $5-off coupons for food with the purchase of a book as well as other specials.

The event is also celebrating the relationship between Kruger and the Clark County School District’s School-Community Partnership, which will receive all of Kruger’s proceeds from book.

Kruger and Allen are both members of the Partnership’s advisory council. The Partnership is designed to connect business and community resources with school resources to enrich the educational experience and increase student achievement.

“Education is the key to a community’s quality of life,” said Kruger, who just completed his fifth season as head coach of the UNLV Runnin’ Rebels. “Barb and I felt this was a unique opportunity for us to show our support of local students and educators.”

Kruger also said that by donating his portion of the proceeds of the book to benefit students in Clark County, he hopes to encourage other business leaders to be creative in supporting education as well.

“Coach Kruger is one of education’s greatest champions,” said Walt Ruffles, superintendent for the Clark County School District. “We are lucky to have him on our advisory council, and we are honored he has chosen the Community Partnership as the beneficiary of his proceeds from ‘The Xs and Os of Success.’”

Kruger has proven to be one of the most successful change agents in college basketball history. Since first becoming a head coach in 1982 at the age of 29, Kruger, who earned his undergraduate degree in business, has revitalized all five of the college programs he has led as a head coach. He is one of only four coaches in NCAA basketball history to take three different programs to the Sweet 16 since the tournament expanded to 64 teams.

The book – which highlights the parallels between coaching a sports team and leading others in non-sports settings – consists of 40, five-minute lessons conducive to leadership, life and teamwork. It uses sports as a way to tell the story and a way to make things tangible. It was written for executives, entrepreneurs, business owners, coaches, athletes, sports fans, parents and anyone interested in leading others.

“The Xs and Os of Success” retails for $19.95 and is published by Stephens Press. Autographed copies of the 270-page, trade paperback are available at or by calling 702-407-1732. It is also available at select bookstores nationally and on