Savvy Shoppers Flock to Midnight Madness on Black Friday at Fashion Outlets in Primm

November 24, 2011 by  

Primm Valley Casino Resorts will help die-hard shoppers tackle the holiday gift list early at the Fashion Outlets of Las Vegas’ annual Midnight Madness shopping spree kicking off Friday, November 25. Late night buyers can indulge in fabulous deals and savings while having the opportunity to win incredible prizes and enjoy live entertainment throughout the mall beginning at the stroke of midnight.

The Fashion Outlets of Las Vegas Midnight Madness offers include:

  • Midnight Madness T-Shirt: Listen to Highway Radio 98.9 FM to win an official Fashion Outlets’ Midnight Madness T-shirt. Wear the T-shirt on Friday, November 25 for a chance to win fantastic prizes when spotted by the Midnight Madness Team.
  • Wake-Up Text: Sign up for a Midnight Madness wake-up text and you’ll receive exclusive promotions right at your fingertips. Text ShopLV to 69302.
  • Shuttle Buses: A complimentary shuttle bus will depart from the West Wing of MGM Grand at 11:15 p.m. on Friday, November 25.

In addition, complimentary coffee and Red Bull are available while supplies last. Privilege Club Members will earn double points during Midnight Madness by bringing their receipts to the Customer Service Center. To extend the shopping extravaganza, the Fashion Outlets of Las Vegas will be open Thanksgiving Day from 10 a.m. to 6 p.m. and November 26 and 27 from 10 a.m. to 8 p.m. For more information on Midnight Madness, visit

Primm Valley Casino Resorts, located 25 minutes south of Las Vegas on Interstate 15 at the Southern Nevada/California state line, includes Buffalo Bill’s Resort & Casino, Primm Valley Resort & Casino, and Whiskey Pete’s Hotel & Casino. The properties’ amenities offer something for everyone including 24-hour dining, The Spa at Primm, shopping at the Las Vegas Premium Outlets and two championship golf courses designed by Tom Fazio. With attractions for the whole family, the Desperado Rollercoaster, Adventure Canyon Log Flume, Video Game Arcade, Carolee Movie Theatre and Star of the Desert Arena, a venue for the best live performances, Primm Valley Casino Resorts offers entertainment and recreation at an affordable price. For more information, visit

For all the latest news and updates, follow Primm Valley Casino Resorts on Facebook and Twitter.

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