Michael Boychuck to Host ‘Aamp It Up!’ Event for Miss Nevada USA Organization

October 10, 2011 by  

Michael Boychuck and Alyssa Campanella
Celebrity hair colorist and leading Las Vegas salon owner, Michael Boychuck, will host the AMP It Up! event at his renowned AMP Salon at Palms Resort & Casino on Sunday, Oct. 23 (Pictured above: Michael Boychuck and Alyssa Campanella – Photo: © Erik Kabik/ RETNA/

Miss Nevada Organization’s Creative Director, Shanna Moakler, along with reigning beauty queens, Miss USA Alyssa Campanella, Miss Nevada USA Sarah Chapman and Miss Nevada Teen USA Ashley Brown will all be in attendance for the lavish affair.

Starting at 4 p.m., the event will serve as an open casting call as it welcomes ladies to register for the highly anticipated 2012 Miss Nevada USA and Miss Nevada Teen USA pageants. Pageant hopefuls will also have the opportunity to meet and mingle with Miss Nevada USA Organization directors, as well as this year’s reigning beauty queens Campanella, Chapman and Brown.

With more than 25 years of experience in pageantry hair and makeup, Boychuck has become the ‘mane man’ for beauty queens as the colorist of many of Miss USA’s best-known winners and contestants, including long-time friend, client and former Miss USA, Shanna Moakler. This year, Boychuck will open his doors to pageant contestants with his consulting program for pageantry beauty tips. One of Boychuck’s top artisans and the reigning Mrs. Nevada, Kristie Gulia-Jelinsky, will also serve as a consultant for the program.

Ladies who wish to pre-register before ‘AMP It Up!’ may do so at, or email

About Michael Boychuck and AMP Salon
George Maloof partnered with Boychuck to open AMP salon at the Palms in 2001. AMP is known for its laid back style and is popular among the city’s most stylish locals. COLOR opened in late 2007 at Caesars Palace and is Boychuck’s largest salon. Its luxurious design by Faye Resnick provides guests with style, in style. His newest salon, PRIMP, opened in May 2008. The minimalistic salon is an oasis for guests and residents alike at the lush Palms Place.

The celebrity stylist first moved to Las Vegas nearly 10 years ago to open a branch of Laurent D’s Beverly Hills salon, Prive at Bellagio. He went on to direct the Salon at Canyon Ranch at The Venetian for several years. Recently, Boychuck was named one of the “Top 50 Hairstylists” in the book by Rick Morton and COLOR was named “Top Las Vegas Salon” by the Las Vegas Nightlife Network.

Best known for his work with longtime clients and friends Paris and Nicky Hilton, Boychuck and his salons have an impressive celebrity client roster that includes Jennifer Lopez, Gwen Stefani, Eva Longoria, Lindsay Lohan, Kirsten Dunst, Fergie of The Black Eyed Peas, Jennie Garth, Willa Ford, Shannon Doherty, Donna D’Errico, Josie Bissett, Kathy Hilton and Susan Anton.

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