“Jersey Shore” Star Mike Sorrentino to Launch “The Situation” Signature Couture Pop at Sugar Factory Oct. 15

October 4, 2011 by  

“Jersey Shore” Star Mike Sorrentino to Launch “The Situation” Signature Couture Pop at Sugar Factory Oct. 15
Mike Sorrentino
will launch his very own Sugar Factory Couture Pop on Saturday, Oct. 15, at Sugar Factory inside Paris Las Vegas. The “Jersey Shore” hunk will be in-store, celebrating the release of his design at 3 p.m., after walking the red carpet with his brand-new “blinging” accessory. 

“I am very honored and excited to have my own Sugar Factory Couture lollipop,” says Sorrentino, “and also excited that I am the first guy with all these gorgeous ladies.

Sorrentino will be the first man to design a haute lollipop, joining the ranks of Britney Spears, Kim Kardashian, Nicole Scherzinger, The Pussycat Dolls and Mel B., who all have their own lines of sweet treats with the famous brand. The new lollipop’s design showcases Sorrentino’s love of his Italian heritage, featuring the red, white and green colors of the Italian national flag.

“The Situation” Signature Couture Pop will be available for sale starting on Saturday, Oct. 15, at all Sugar Factory retail stores, located at The Mirage, Miracle Mile inside Planet Hollywood Resort & Casino and Paris Las Vegas, and online at, priced at $25.

Sugar Factory isn’t your average sweet spot. The brand has made confections part of popular culture and has turned sweets into the latest designer accessory. Sugar Factory’s signature Couture Pop collections have already hit the red carpets in the hands of celebrities at major events in Miami, Los Angeles, New York City and Las Vegas. Kim Kardashian, the Pussycat Dolls and Britney Spears are now endorsing their very own Couture Pops, and are just part of the buzz that has made Sugar Factory a staple in such national media as People, OK!, Us Weekly, In Touch Weekly, NBC’s “Today Show” and more.

The Sugar Factory brand has become an instant hit across the country – offering everyone a sweet escape. Sugar Factory currently has stores located at The Mirage Resort and Casino, and Miracle Mile Shops inside Planet Hollywood Resort & Casino. Sugar Factory’s flagship location and biggest store can be found at Paris Las Vegas. For more information please visit, follow on Twitter at and friend on Facebook at

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