Hard Rock Cafe Las Vegas Hosts 3rd Annual Pinktober Rock N Roll Fashion Show Oct. 1

Hard Rock Cafe Las Vegas brings together musicians and fans for the 2011 PINKTOBER campaign – supporting a cause that affects millions across the globe. On Saturday, October 1, 2011, Hard Rock Cafe Las Vegas Strip will host the 3rd annual PINKTOBER Rock n Roll Fashion show with a special performance by American Idol’s Elliott Yamin.

Join Hard Rock Cafe Las Vegas as they cut the pink ribbon and declare by formal proclamation, October 1 as Hard Rock Cafe’s Pinktober Day in Las Vegas.  This event, which is being co-sponsored with 97.1 The Point, will feature cancer survivors walking the runway with local celebrities showing off the latest fashions.

Hosting the event will be Recycled Percussion’s Justin Spencer, FOX 5’s Dave Hall and 97.1 The Point’s Steph MacKenzie. The event will also feature drink specials, prizes and a silent auction. Included in the silent auction is a one-of-a-kind pink Fender guitar signed by various musicians donated by Carrot Top, and a rare Michael Godard breast cancer tribute piece. Proceeds from the event will benefit American Cancer Society.

For the 12th year, Hard Rock locations worldwide support the cause through the multifaceted PINKTOBER campaign. Get spotted at your local Hard Rock partying for PINK, while listening to the sounds of rising stars at live-music events, benefiting local breast cancer organizations. Or be seen sipping Hard Rock’s non-alcoholic PINK drinks and dining on PINK menu offerings at Hard Rock Cafe locations throughout the month.

Is shopping more your style? Rock the season’s hottest color with Hard Rock’s PINKTOBER merchandise including the limited-edition 2011 PINKTOBER pin, a wearable replica of “Artist Ambassador” and breast cancer survivor Melissa Etheridge’s custom Ovation PINK guitar. Additional offerings include the 2011 PINKTOBER T-shirt, robe, PINK sheets, pin and more. Products are sold exclusively at Hard Rock properties worldwide, including Cafes, Hotels, Casinos and on www.hardrock.com. Proceeds from the sale of PINKTOBER products will benefit The Breast Cancer Research Foundation (US) and The Caron Keating Foundation (UK) with 75 percent of the retail price of each pin and 15 percent of the retail price of other products going directly to the cause.

When: Saturday, October 1, 2011
8 p.m. Event begins
9 p.m. Performance begins

Where: Hard Rock Cafe Las Vegas Strip
3771 Las Vegas Blvd
Las Vegas, NV

Admission: $15 in advance or at door
18+ only

About The Breast Cancer Research Foundation
The Breast Cancer Research Foundation was founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit organization dedicated to funding innovative clinical and translational research. In 2010, BCRF awarded $33 million to 172 scientists across the United States, Canada, Latin America, Europe, the Middle East, and Australia. Currently, more than 90 cents of every dollar donated is directed to breast cancer research and awareness programs. With exceptionally low administrative costs, BCRF continues to be one of the most efficient organizations in the country. BCRF has received 4 stars from Charity Navigator and an “A+” from The American Institute of Philanthropy. For more information about BCRF, visit www.bcrfcure.org.