Miracle Mile Shops Raises $1,200 for Clark County School District During Nevada Reading Week

March 17, 2011 by  

Miracle Mile Shops at Planet Hollywood Resort & Casino raised $1,200 for Clark County School District (CCSD) during its Nevada Reading Week campaign. In honor of Nevada Reading Week, Miracle Mile Shops spearheaded a “Tweet for a Cause” Twitter fundraiser to support CCSD schools.

Twitter users were prompted to include @MiracleMileLV in their tweets and in return the center donated $1 for every mention. The campaign created a buzz in the Las Vegas community, generating 1,200 mentions for Nevada Reading Week including tweets from local notables and celebrities. Proceeds will go to a CCSD School-Community Partnership Program Focus School to assist with literacy materials.

Miracle Mile Shops’ partnership to support literacy also included a book drive for CCSD. Shoppers were asked to donate new or gently-used books and in return, they received a complimentary coupon book, valued at $2,000, which features specials and offers for many of Miracle Mile Shops’ 170 stores, 15 restaurants and live entertainment venues. As a result, the center received several dozen books to donate for the cause.

Keep up with the latest Miracle Mile Shops news via Facebook, Twitter and YouTube.

Miracle Mile Shops is open 10 a.m. – 11 p.m. Sunday – Thursday and 10 a.m. – midnight Friday – Saturday. For more information, call (888) 800-8284 or visit

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