CULTURE Trade Show to Launch Inaugural Hospitality Event Series in Las Vegas March 7-9

March 2, 2011 by  

On the heels of an economic struggle felt throughout the hospitality business, CULTURE launches an innovative series of trade shows, events and educational programming determined to address the real issues facing key on-premise operators and vendors. With the four tenants of DRINK, STYLE, MUSIC and NETWORK at its heart, CULTURE will introduce new concepts, tackle emerging trends and showcase brands in cutting edge environments.

The Palms Place Resort offers a sleek home base for the show while the week’s activities will capitalize on the Las Vegas backdrop, featuring evening events at some of the most celebrated nightlife venues in the world.

“We are thrilled to kick off the first in what will be a series of experiences, parties and enlightening seminars,” said CULTURE Founder Bryan Bass. “We are aiming to bridge the gap between brands and accounts while tapping into topics of significance to industry leaders. Las Vegas offers the perfect stage for bringing the business together for networking, education and celebrating our triumphs during this period.”

The week begins on Monday, March 7, with a very special ‘First Pour’ at The Cosmopolitan of Las Vegas, the recently unveiled luxury resort at the heart of the Las Vegas Strip. CULTURE’s first cocktails will be poured by a collection of acclaimed Las Vegas based Master Mixologists including the Cosmopolitan’s own Andrew Pollard.

The official launch party will take place Monday evening at XS, one of the world’s most sophisticated nightlife venues. Located inside Encore at Wynn Las Vegas, it has earned recognition as the country’s most profitable nightclub while providing thrilling entertainment to millions of partiers since opening in 2008. Guests will revel in the illustrious soiree while taking in the breathtaking design, inspired by the sexy curves of the human body and decorated in rich gold, black, bronze and browns.

Committed to the betterment of business wealth, health and self; education seminars have been selected to highlight the daytime activities on Tuesday. Discussions will focus on crucial topics to the hospitality industry ranging from profitable mixology to social media education. Speakers represent different segments of the industry from across the country and the globe.

On Tuesday night, CULTURE takes on a more private approach hosting an invite-only bash in one of the Palms Casino Resort’s legendary hotel suites. With entertainment provided by Red Bull Energy Drink, the intimate party will be the perfect opportunity for attendees to mix and mingle surrounded by spectacular views from atop one of the Palm’s hotel towers. The location is being disclosed in personal invitations and is sure to be the one of the most sought after tickets of the week. 

To close the week of events, the finale party will be hosted on Wednesday at one of The Strip’s sensational party destinations, Surrender Nightclub. Created by Steve Wynn and nightlife impresario Sean Christie, the expansive entertainment complex creates an opulent indoor/outdoor oasis and is home to a half-dozen renowned DJ residencies including Steve Aoki, Afrojack, Lil Jon and Calvin Harris.

For a full list of events and additional information, visit or follow CULTURE on Twitter.

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