Las Vegas Events Announces Official Marketplace to Buy and Sell Tickets for Wrangler NFR in 2011

Las Vegas Events (LVE) announced today its agreement with PrimeSport to create and manage the NFR Official Online Ticket Exchange beginning in 2011. This new service will become the official marketplace to source and purchase tickets for every session of the rodeo.

The Wrangler NFR is an event like no other, an extravaganza for fans to enjoy the roping and riding activity of today’s cowboys. The Wrangler NFR is the culmination of the rodeo season and is the richest and most prestigious rodeo in the world. This year, the rodeo returns to Las Vegas in the Thomas & Mack Center from Dec. 2-11.

“The popularity of the Wrangler National Finals Rodeo is growing every year, and our priority remains to provide fans with the best experience possible,” said Pat Christenson, president of Las Vegas Events. “The partnership with PrimeSport was created to ensure that our fans have access to these special tickets through an official, authentic and secure marketplace. The NFR Official Online Ticket Exchange extends a legitimate service to rodeo fans, with partial proceeds that will go back to the Wrangler NFR.”

The NFR Official Online Ticket Exchange creates a secure marketplace for fans and season ticket holders to buy tickets to the session of their choice. Furthermore, if a ticket holder is unable to attend, they have the ability to post the tickets for sale on an official exchange site at a fair market price. Fans can feel safe while purchasing tickets as PrimeSport has a 100% customer satisfaction guarantee on all transactions. PrimeSport also currently manages the Official Fan2Fan Ticket Exchange for the NCAA Men’s Final Four as well as for the Rose Bowl Game on New Year’s Day.

“We are very pleased to announce this new partnership with Las Vegas Events and the National Finals Rodeo. With demand for tickets continuing to grow each year for this fantastic event, it is time to provide the fans with an official and secure marketplace to buy and sell tickets,” said Jason Parker, Executive Vice President of PrimeSport. “By partnering with the NFR, a ten-day event, we anticipate a large number of fans visiting the official exchange. Our goal is to provide rodeo fans with an easy and reliable, hassle free experience.”