Sam’s Town Transforms Into Magical Winter Wonderland, Nov. 24 – Jan. 2

November 12, 2010 by  

Sams Town - Mystic Park Winter
The Western pioneer-themed Mystic Falls Park, located inside Sam’s Town Hotel and Gambling Hall, will once again transform into a popular winter wonderland for the holidays—November 24 through January 2. To enhance the true holiday experience, Sam’s Town has partnered with Nellis Air Force Base for the Cell Phones for Soldiers program. 

On November 24 at 4:30 p.m., Boyd Gaming Executive Chairman Mr. Bill Boyd and Sam’s Town Vice President and General Manager John Sou be joined by a representative from the Armed Forces for an official lighting ceremony to kick off the more than five weeks of wintry delight.

Coinciding with the date of the lighting ceremony on November 24, Sam’s Town will accept donations of used mobile phones for the Cell Phones for Soldiers program. Each phone donated to the program equates to an hour of talk time for soldiers abroad. Teenagers Robbie and Brittany Bergquist from Norwell, Mass., with $21 of their own money, founded Cell Phones for Soldiers. Since then, the registered 501c3 non-profit organization has raised almost $2 million in donations and distributed more than 500,000 prepaid calling cards to soldiers serving overseas.

Sam's Town - Mystic Park Winter

Sam's Town - Mystic Park Winter

Guests who donate used phones at the B Connected Club at Sam’s Town between 6 a.m. and 6 p.m. on November 24 will receive a coupon for a free hot chocolate, courtesy of Java in the Park, a beverage perfect to enjoy while perusing the holiday themed displays.
Upon entering Mystic Falls, guests will be greeted with festive garland streams, whimsical snow covered lampposts and more than 50 glimmering trees adorned in lights. A dazzling 30-foot professionally decorated Christmas tree is sure to inspire holiday cheer.

Sam's Town - Mystic Park Winter

Sam's Town - Mystic Park Winter

As the holiday show begins, three new polar bear scenes and a river scene with two fishing polar bears come to life in their snowy surroundings. Like in the Western snowy mountains, snow floats from the sky capping the waterfall and mountain range. All the while, light images and shooting water dance to traditional holiday music including “Frosty the Snowman,” “Let It Snow” and “The Nutcracker,” placing guests in the middle of a magical winter wonderland experience in the heart of the Boulder Strip.

The free 15-minute winter show will take place at 6 p.m., 8 p.m. and 10 p.m. nightly.

For further information on Mystic Falls Winter Wonderland, visit For further information on the Cell Phones for Soldiers program, visit

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