PBR Rock Bar Reigns Supreme as Professional Bull Riders, Barbeque and Beer Converge on The Strip

September 28, 2010 by  

PBR Rock Bar at Miracle Mile Shops at Planet Hollywood Resort & Casino
Fine Entertainment brings dining, entertainment and bull-riding bravado to the world-famous Las Vegas Strip with the brand-new, 16,800-square-foot PBR Rock Bar, which is now open at Miracle Mile Shops at Planet Hollywood Resort & Casino

Combining the hospitality experience and market knowledge of Fine Entertainment with the ubiquitous brand of the Professional Bull Riders, Inc., PBR Rock Bar is a can’t-miss combination of a laid-back good time and live music, with American comfort food and barbeque.

“From the front entrance all the way to the amazing patio that gives our guests a front-row view of the Las Vegas Strip, we created a comfortable and inviting atmosphere throughout PBR Rock Bar,” said owner Jonathan Fine. “Our incredible menu appeals to everyone with hearty portions of classic, tasty American fare at reasonable prices, which pairs perfectly with a PBR Rock Bar staple – cheap beer.”

“Las Vegas is the home of the PBR World Finals, the biggest and best bull riding event in the world, and we are extremely excited about our partnership with Fine Entertainment to bring a year-round PBR presence to the Las Vegas Strip,” said Sean Gleason, Chief Operating Officer of PBR. “PBR events feature the best bull riders in the world, and we can now add the best restaurant and bar in Las Vegas to that list.”

The restaurant and bar feature a ruggedly contemporary atmosphere with authentic PBR regalia and distinctive Western-gothic décor. Located in the heart of the Las Vegas Strip, a 30-foot-long bull bursts through the front entrance of PBR Rock Bar commanding the attention of the 90,000-plus people who pass by Miracle Mile Shops each day. A beautiful staff dressed in sexy, rock-inspired attire engage visitors by putting everyone in a party mood through complimentary shots and dancing on the bar tops. Adjacent to the 3,000-square-foot patio overlooking Las Vegas Blvd. is a mechanical bull, daring visitors to bring out their inner cowboy or cowgirl. An expansive stage will host live rock ‘n’ roll and other entertainment. PBR Rock Bar will also host special events for two of PBR’s largest events each year, The PBR World Cup in the spring, and The PBR World Finals in fall, which alone brings more than $60 million-plus to Las Vegas through gaming and non-gaming revenue. The final touch in creating the ultimate restaurant and bar was the addition of 105 high-definition flat-screen televisions and the best sound system on the Strip.

“I am very excited about the energy PBR Rock Bar & Grill brings to Miracle Mile Shops’ Strip-side entrance,” said Russ Joyner, executive vice president and general manager of Miracle Mile Shops. “With its prime location and electric atmosphere, PBR Rock Bar & Grill is an experience not to be missed when visiting Las Vegas.”

The menu offers mouth-watering American comfort food and barbeque with all the traditional fixings. Savory selections such as Dorito-crusted Mac ‘n’ Cheese and Memphis-style Ribs satisfy the home-cooked cravings of patrons, while a hearty breakfast menu featuring Loaded French Toast, stuffed with strawberry jam and chocolate, the colossal Steak and Egg Burrito and more are served all day long. In addition to a vast selection of beers, PBR Rock Bar also offers an array of signature cocktails, including the Stubborn Mule, Hoedown Throwdown and many more. Frozen cocktails and draft beers are also be sold in signature souvenir PBR Rock Bar cups for guests to take home with them. B.S., the retail store, offers signature PBR and PBR Rock Bar merchandise, as well as other name-brand selections.

PBR Rock Bar is open for lunch, dinner and late-night daily. For more information about PBR Rock Bar, including information about special events and employment, visit the website at or

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