Rehab Pool Party Returns for Seventh Season at Hard Rock Hotel April 18

April 6, 2010 by  

Poolside glamour rules as the preeminent “daylife” experience, REHAB, returns to the Hard Rock Hotel & Casino in Las Vegas for an unprecedented seventh season. The world famous Sunday pool party will reach new heights this summer when it kicks off on April 18.

The 2010 season of REHAB will open with A-list celebrities and some of the music industry’s biggest acts including an exclusive performance by celebrated musician, Wyclef Jean. Additionally, the trendsetting property welcomes back TruTV for filming of the third season of its hit series, “REHAB, Party at the Hard Rock Hotel.” More than 4,000 partygoers will travel from around the world to attend this premiere pool party each weekend, making it the biggest entertainment destination in Las Vegas.

“There’s no doubt the Hard Rock Hotel is Las Vegas’ ultimate destination for the world’s most beautiful, stylish, and affluent people from all over the world,” said Phil Shalala, CMO, Hard Rock Hotel & Casino. “We’ve been looking forward to the summer of 2010 for two years now, knowing that our multi-million dollar expansion would be complete. The new Hard Rock Hotel & Casino is unlike anything Las Vegas has ever seen and promises to be an experience our guests will never forget.”

Each year, the property’s signature pool party continues to grow and evolve. In 2009, REHAB generated record breaking revenues – up 30 percent over 2008. This season promises to be even more successful with rooms at capacity for opening weekend and cabana reservations sold out.

Named one of the top-10 pools in the world by the Travel Channel and one of Tripadvisor’s top-10 sexiest hotels in the US, REHAB will continue to offer 50 poolside cabanas that include 42-inch HD plasma TVs and poolside spa service options courtesy of Reliquary, the Hard Rock Hotel’s all-new spa and water sanctuary.

REHAB is three acres of tropical paradise with Caribbean-blue water sandy beaches, top-notch food and beverage service from the Hard Rock Beach Club, and the popular “swim-up” Blackjack tables. In addition, guests will enjoy Rock Star Lemonades as they party to world-famous DJs including DJ Vice and DJ Irie. And don’t miss the Ms. Rehab 2010 model search every Sunday.

REHAB happens every Sunday through September. Hours of operation are from 11 a.m. until sunset. Doors open at 10:30 a.m. for Cabana guests. Cover charges vary based on holidays and special events, but generally cover is $40 for men, $20 for women. This season, lucky local ladies are admitted for no cover. Rehab patrons will also enjoy a separate valet near the pool entrance for easy access. Cabanas are in high-demand, so those interested should book early by contacting the REHAB hotline at (702) 693-5555.

Hard Rock Hotel & Casino offers exclusive REHAB room packages. Book online at

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