Illuminarium Experiences, A Breakthrough Global Experiential Entertainment Company, Announces Plans to Open At Las Vegas’ AREA15 in January 2022
With a mission to “democratize the world’s most amazing experiences,” Illuminarium will redefine what an immersive experience can be by creating a place that can take you anyplace
Illuminarium Experiences, a breakthrough global experiential entertainment company created by leaders in cinematic and interactive content, architectural and theatrical design, and venue operations, announced plans to open Illuminarium at AREA15 in January 2022.
The 33,000 square-foot, purpose-built building will be on the western side of the main AREA15 complex and will be the second Illuminarium location in the U.S., following the inaugural venue set to open in Atlanta in July 2021.
Illuminarium Experiences will also open in Miami in 2022, with plans for 40 or more venues in major cities across the globe within the next five years. At maturity, Illuminarium Experiences intends to be one of the world’s most innovative and prodigious location-based entertainment companies.
Audiences will be transported to an environment unlike any other, while participating in a shared and connected experience.
The Illuminarium Experience and Venue: A place that can take you anyplace
What museums are to art, cinemas to movies, and concert halls to music, Illuminarium is to experiential entertainment.
Illuminarium’s immersive venues will transport millions of visitors to places they only dream of experiencing by placing them “inside” the narrative, whether on a safari, at the bottom of the ocean, in the celestial universe, on top of the world’s highest peaks, surrounded by a once-in-a-lifetime musical performance or visual art exhibition, or being with the world’s most iconic personalities.
Produced by the world’s finest storytellers, cinematographers, visual effects specialists and creative technologists, Illuminarium combines and amplifies techniques used in traditional motion picture production and virtual reality that allows visitors to experience real world, filmed content and authentic, re-created worlds in an immersive environment, all without wearable hardware. Think VR, without the glasses.
To contribute to the illusion of transporting audiences to the places, people and experiences they may never see in real life, Illuminarium has assembled a team of world class technology partners.
Such partners include Panasonic for 4K laser projection, Holoplot for its beamforming sound, Disguise for unprecedented media playback systems, Lightware to create the most immersive experience possible, and Electrosonic for total system integration.
Illuminarium seeks the highest standard of immersive technologies available today with an ongoing commitment to research and development going forward.
Debut Spectacles Include WILD: Safari Experience, Followed by SPACEWALK in Early 2022.
Following its debut in Atlanta,WILD: Safari Experience will open at Las Vegas’ AREA15 as a first-of-its-kind entertainment experience showcasing the beauty and splendor of Africa’s most exotic animals in their natural habitats.
WILD will be followed by SPACEWALK, a mind-blowing journey through our Solar System, where the Illuminarium audience will experience what it’s like to walk on the surface of the Moon and Mars!
From the familiar Rocky Planets of the Solar System’s inner regions, to the Gas Giants dominating the outer regions, to the distant and remote ice worlds and comets of the Kuiper belt, and finally to the celestial beauty of the stellar Nebula beyond — SPACEWALK is a visually rich spectacle that transports visitors across space and time.
Illuminarium After Dark
In the evenings, Illuminarium will transform into an immersive generative environment, allowing guests to have cocktails and curated eats surrounded by an ever-changing lush and stunning atmosphere. Through state-of-the-art projection and audio systems, guests will be invited to gather in a different far-flung and fantastic setting every night of the week.
Illuminarium Experiences are also designed using state-of-the-art, post-COVID safety protocols.
Each venue will utilize the most sophisticated air purification systems and incorporate a “contactless” environment, from automated restroom fixtures to point-of-sale locations.
Guests will have temperature checks to help ensure the health of other guests and staff. Guest flow will also be managed in a manner that allows for physical distancing and prevent forced grouping of guests.
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