Resorts World Las Vegas, the Strip’s newest integrated resort opening summer 2021, will broadcast the 2020 Wrangler National Finals Rodeo (NFR) live via The Cowboy Channel from Fort Worth, Texas, on the property’s 100,000-square-foot West Tower LED screen.
While walking down Las Vegas Boulevard, onlookers can catch a glimpse of rodeo’s iconic annual event on one of the largest LED building displays in the world throughout the competition December 3-12.
“Las Vegas has been NFR’s adopted home for over 30 years. They are part of the fabric of Las Vegas and we value the positive impact the Professional Rodeo Cowboys Association (PRCA) has had on our city each year. We wanted to find a fun and creative way to show our support this year as we eagerly await NFR’s return next December,” said Resorts World Las Vegas President Scott Sibella and former Chairman of theBoard for Las Vegas Events.
“It’s great to continue the NFR’s presence in Las Vegas,” PRCA CEO George Taylor said. “We’re incredibly excited that rodeo fans can watch the broadcast nightly.”
Resorts World will also bring a piece of the Strip to Texas as the Bronze Buckle Sponsor of this year’s NFR Central at the Fort Worth Convention Center, a fan experience featuring live performances, radio remotes and more located in the heart of Cowboy Christmas.
“While we are unable to deliver the NFR Experience to our fans in Las Vegas, the destination will be well represented in Texas in 2020,” said Las Vegas Events President Pat Christenson. “Through our two interactive booths at Cowboy Christmas – NFR Central presented by Resorts World Las Vegas and All Roads Lead to Vegas – fans will be able to sample the history and experiences that have made the Wrangler NFR in Las Vegas a must-attend event for more than 35 years. These areas will also allow us to look toward 2021,when the Wrangler NFR returns to our city.”
“The NFR is like family to Las Vegas and we look forward to welcoming all of the participants and fans to our newly opened resort when the event returns next year,” said Sibella.
The Cowboy Channel and RFD-TV are the official broadcast partners of the NFR and will broadcast 10 hours of live coverage throughout the event. For a full schedule of events, broadcast details and more information on NFR, visit www.thecowboychannel.com/nfr2020.