Girl Scouts of Southern Nevada and Lady Gaga’s Born This Way Foundation – with support from 165 additional partners – have announced the launch of Born This Way Foundation’s third annual #BeKind21 Campaign.
As communities across the world face the trauma of a pandemic, the ongoing racial inequalities, and a host of global challenges, this year’s campaign has been uniquely designed to be responsive to today’s movements, to showcase that kindness is not an empty gesture; rather, kindness is a verb. To be kind is to speak up. To be kind is to prioritize your mental wellness. To be kind is to advocate for a world that values, validates, and respects all people.
From September 1st to September 21st, the Campaign invites schools and colleges, corporate partners, non-profit partners, and all other participants to integrate kindness in their daily lives. This year’s #BeKind21 Campaign will build on last year’s effort during which, with support from over 130 partners, 1.6 million participants from around the world generated over 41 million acts of kindness.
“Girl Scouts of Southern Nevada is proud to partner with the Born This Way Foundation, Lady Gaga, and Cynthia Germanotta to spread kindness throughout Southern Nevada and beyond. Now more than ever before, kindness is vital to the forward momentum of our society. We pledge to #BeKind21 and call on other organizations in our community to channel kindness one Southern Nevadan at a time,” said Kimberly Trueba, Girl Scouts of Southern Nevada CEO.
Girl Scouts of Southern Nevada will participate in the challenge by creating a kindness calendar for the month of September that directly correlates to the Girl Scout Promise and Law. Also partnering on the challenge are more than 165 schools, nonprofit organizations, government institutions, sports teams, and corporations across the country.
“While our world is different this year, our mission has never been more important,” said Cynthia Germanotta, co-founder and president of Born This Way Foundation. “Simple acts of kindness will go a long way in a time when so many are searching for connection and hope. Kindness is powerful, and together we can create a movement to build a future that is kinder, braver, and more just for all.”
Studies have found that performing acts of kindness can boost happiness (Dunn, Aknin, & Norton 2008) and increase feelings of self-worth and calm while decreasing feelings of depression (UC Berkeley, Greater Good Science Center). Born This Way Foundation’s research found that young people who describe their environments as kind are more likely to be mentally healthy. That’s true for youth in high schools, colleges, and workplaces.
This year’s #BeKind21 Campaign will build on last year’s effort during which, with support from over 130 partners, 1.6 million participants engaged in over 41 million acts of kindness. Individuals who take the pledge will receive exclusive kindness suggestions, tips, and inspiration from Born This Way Foundation’s co-founders and partners, and have a chance to be featured on ChannelKindness.org.