Golden Entertainment, Inc. has announced the promotion of Kim Ast to vice president of digital strategy and creative services. Ast, who has been with the company for more than 15 years, oversees strategic planning, creative design, brand standards and digital marketing for all of Golden Entertainment’s casinos and taverns throughout Nevada and Maryland.
Most recently, Ast has been instrumental in rebranding initiatives for Golden Entertainment and The STRAT Hotel, Casino & SkyPod and new brand positioning for Arizona Charlie’s Casinos. “Kim Ast has long been a pillar of Golden Entertainment and has demonstrated, time and time again, her marketing expertise and unwavering work ethic,” said Brad Goldberg, senior vice president of marketing for Golden Entertainment. “Kim has played a pivotal role in the company’s growth with her enthusiastic leadership and creative direction.”
With an emphasis on creative and branding, Ast oversees creative services, paid media, website design, budgeting and more for Golden Entertainment’s 10 casino resorts and 66 PT’s Taverns.
A hospitality and gaming industry veteran with more than two decades of marketing, advertising and creative experience, Ast previously held marketing positions with Palace Station Hotel & Casino and Silverton Hotel, Casino & RV Resort. Ast, who is a native Las Vegan, was designated among Vegas Inc.’s esteemed “40 under 40” in 2013.
About Golden Entertainment, Inc.
Golden Entertainment, Inc.’s casino, tavern and distributed gaming operations include 17,600 slots, 150 table games, and 7,300 hotel rooms. The company’s 10 casino resorts include The STRAT Hotel, Casino & SkyPod, Arizona Charlie’s Decatur and Arizona Charlie’s Boulder in Las Vegas; Aquarius Casino Resort, Colorado Belle Hotel & Casino Resort and Edgewater Hotel & Casino Resort in Laughlin, Nevada.; Rocky Gap Casino Resort in Flintstone, Maryland; and Pahrump Nugget Hotel & Casino, Gold Town Casino and Lakeside Casino & RV Park in Pahrump, Nevada. Through its distributed gaming business in Nevada and Montana, Golden Entertainment operates video gaming devices at over 1,000 locations and owns more than 65 taverns in Nevada, including PT’s Pub, PT’s Gold, PT’s Ranch, PT’s Brewing Company, Sean Patrick’s, Sierra Gold, SG Bar and PT’s Wings & Sports. Golden Entertainment is licensed in Illinois and Pennsylvania to operate video gaming terminals. The company’s signature rewards program, True Rewards, offers players the opportunity to earn and spend rewards at over 140 locations. More information is available on the company’s website: http://www.goldenent.com/.