Do you own a brick-and-mortar business? It’s tough competing in the retail or service industry from a fixed location, especially in today’s tightening economic environment. Therefore, it’s critical that offline business owners leverage the power of the internet to increase their offline competitiveness.
Being in business from a fixed location means that your target market is limited to your immediate vicinity of your town or city. However, what if there was a way to increase your reach in the local Las Vegas market, as well as gain a foothold on an international market for your products or services?
Here are some tips for taking your brick-and-mortar location into the cloud and launching your business online with the power of local SEO.
1. Invest in Your Online Business
As a business owner, you should realize the importance of re-investing your profits back into your business, especially during the startup phase. The same strategy applies to your SEO efforts online. Only persistent execution will increase your visibility on the net.
Therefore; you need to take an approach of consistent re-investment into your SEO strategy until you experience traction with your efforts.
2. Create a Sustainable Strategy
SEO is not a hit-and-run marketing strategy. You need a consistent approach that allows you to measure the results of your campaign. A successful campaign includes milestones that achieve your business goals.
As you progress with your strategy and campaigns, you’ll need to make adjustments to increase results. It’s important to work with an SEO professional that understands the volatile nature of SEO and internet marketing strategy. Contact a Las Vegas SEO specialist about outlining an SEO strategy for your business.
3. Meta Description Tags and Titles Matter
When you search for a topic on Google, the search bots present results based on the visibility of your content online. Make sure all of your web pages include meta descriptions and meta tags.
These snippets of information allow the search bots to list and index your content quickly, improving your ranking in search results. Each page must have a unique title and use your primary keywords in the meta description.
4. Use Schema Markup
Using structured data known as schema markup on all of your webpages is a must. It allows you to classify content on your site using HTML code.
The structured data provides different search engines with an assortment of shared vocabulary that webmasters use to markup pages and improve their visibility to search bots. This data ultimately determines your CTR (Click Through Rate), so make sure that you are using it correctly.
5. Use Long-Tail Keywords
Keyword research is a vital part of any online strategy, so make sure you’re targeting the right keywords for your niche. Use a keyword research tool to determine the top trending keywords in your niche. You may be disappointed to learn that the costs of buying your relevant top keywords are extravagant and beyond your budget.
In this case, identify long-tail keywords that suit your niche and your budget. If you consistently push those keywords, then you will see results over time that will eclipse effect of the shorter keywords.