“The La Jolla Half Marathon is idrink’s second San Diego sponsorship with In Motion Events and we are very excited to be back together with them as well as our San Diego friends,” said idrink CEO Neil Fineman.
Fineman explained, “Performance athletes are our passion and the lifeblood of our business. So, it stands to reason that empowering long distance runners is part of our vision. Athletes require both hydration and nutrition, which are two necessities usually not found in a water beverage product. idrink’s Nano nutrient water is a game changer that provides both. We loved how the runners in San Diego responded to idrink the first time they were introduced to it at The San Diego Marathon in February. We are excited to see the athletes again and enthused that we can educate them on the rapid absorption that idrink provides.”
In a statement today, In Motion Events coordinator Christine Adams said, “In Motion Events is thrilled to be partnering with idrink to provide the finish line water for the three races of the 2018 Half Marathon Triple Crown and the inaugural 2018 SoCal 3×5. Both series kicked off in January with the Tri-City Medical Center Carlsbad Marathon, Half Marathon & 5K. This was the first time our race participants were introduced to idrink, and they loved it! The next event in both series is this weekend; the La Jolla Half Marathon & La Jolla Shores 5K. idrink will once again be waiting for participants at the finish line to quench their thirst and replenish their bodies! The final series races, the America’s Finest City Half Marathon & America’s Finest City 5K will take place in August. Hydration is a critical part of our events and providing quality water matters, which is why our partnership with idrink is so important!”
Green One Holdings, the creators of idrink, is a nutrient company that developed the world’s first multivitamin water. More specifically, idrink is made by a proprietary technology called nanotechnology. Nanotechnology “Nano sizes” the nutrients to 1/1000 the size of a red blood cell, which allows for hydration on a cellular level.