While much of the country is still bundling up against the cool weather, Playboy and global nightlife leader TAO Group have announced the return of their ultimate pool party series in Las Vegas, two months early this year. Playboy Fridays at TAO Beach kick-off on March 16 and continue every Friday through spring and summer this year, culminating on Labor Day weekend, Friday, August 31 (Pictured: Bella Fiasco).
Every Friday, TAO Beach will be transformed into the World of Playboy, complete with Playboy Bunny servers, Playmate hosts and Playboy-inspired poolside cabanas, with a lineup of the hottest DJs and dayclub experiences that only Playboy and TAO Group can provide.
“Playboy Fridays, which take full advantage of the incredible beach ambience created by the inimitable TAO Beach, are without a doubt one of the most anticipated events we do all year,” said Valerie Golson, SVP of Gaming and Location Based Entertainment for Playboy. “It’s a crowd favorite for locals and travelers alike, so this year we decided to extend the beach parties every Friday to last almost 6 months.”
Returning for the second year at TAO Beach is Playboy Fridays’ “Discover & Be Discovered” model search during the pool party series. Each Friday, Playboy will be onsite searching for their next digital muse who’ll have a chance to shoot a pictorial for Playboy.com. Last year, rising model Cherie Noel was discovered there, who received a Playboy photoshoot in Los Angeles and went on to continue modeling for Playboy South Africa.
“We continue to provide our guests with the hottest dayclub experience and having Playboy be a part of that makes it all the more pleasing,” said Jason Strauss, TAO Group partner. “This marks the third year we’re partnering with Playboy, and we’ll have even more experiences on the horizon that extend beyond Las Vegas.”
The DJ lineup for Playboy Fridays at TAO Beach in March include:
- March 16: Bella Fiasco
- March 23: C-L.A.
- March 30: Vtech
TAO Beach is located at The Venetian in Las Vegas, NV. For more information and for table reservations, please visit: https://www.taolasvegas.com/playboy-fridays/