WOW Carwash is settling its roots in Las Vegas and will cut the ribbon at its first location, 6347 W. Lake Mead Blvd., on Friday, Sept. 8, at 11:00 a.m., introducing a premium express carwash experience. As part of its grand opening, WOW will be offering free carwashes for one week, from Friday, Sept. 8, to Thursday, Sept. 14.
Play “word association” with the term “carwash” and you’re likely to get responses such as “noisy,” “outdated,” “inconvenient,” and, ironically, “dirty.” But a new chain of carwashes opening in Las Vegas hopes to change perceptions of the outmoded, mechanized washes that can be hard on a car’s finish and uninviting to customers, while wasting and polluting water.
As Ownership Partner Scott Wainwright describes it, “We’ve completely modernized every aspect of the automated carwash, using the most advanced technology while minimizing the impact on the environment,” Wainwright says.
This new wave of carwash technology includes a longer wash tunnel, brightened with oversize windows and equipped with high-powered sprayers and cleaning brushes that Wainwright says are designed to clean “thoroughly but gently.” A reverse osmosis, mineral-free rinse system is engineered to eliminate water spots—a curse of many conventional carwashes—and self-serve vacuum stations incorporate high-suction/low-noise technology.
Another carwash cliche WOW would like to clean away is the image of gallon after gallon of water flowing down the drain, carrying harmful chemicals with it. “We want WOW to be good for your car—and good for the planet,” says Wainwright. “Along with advanced, energy-efficient cleaning equipment, our high-tech water filtration and reclamation system makes the most of every drop. In fact, 80 percent of our water is recycled.”
The eco-friendly equation at WOW also includes biodegradable cleaning solutions, formulated to be environmentally safe in the municipal water system. And in contrast to corner carwashes that can sound like a roaring 747 engine, Wainwright says WOW’s wash tunnel and equipment minimize noise pollution. “It’s all part of our commitment to civic responsibility,” he says. “We want to be a good neighbor in the way we support our community, and serve our customers.”
Customer service is yet another aspect of the carwash experience that Wainwright wants to sparkle. “I never liked going to the carwash,” he says. “Drive-through washes didn’t do the job. Hand-wash places took too long and were too expensive. Our promise is to get every car super clean and dry—affordably, conveniently and quickly. A pass through our wash tunnel takes just three minutes.”
In addition to accommodating on-the-run lifestyles, catering to the customer at WOW also means offering a menu of carwash service choices, ranging from $5 to $19. Monthly passes are also available, allowing customers to “drive in and shine on,” as Wainwright puts, unlimited times during the month. Carwash hours are 7:00 a.m. to 9:00 p.m., seven days a week.
As part of its grand opening, WOW will be offering free carwashes for one week, from Friday, Sept. 8 to Thursday, Sept. 14. And with a second location currently scheduled to open in January, plus five more carwashes planned, he hopes to welcome more and more carwash converts.
“Get ready to change your mind about carwashes,” he says, then smiles. “In other words, prepare to be WOWed!”
Visit the WOW Carwash web site at: http://wowwash.com