Miracle Mile Shops at Planet Hollywood Resort & Casino, home to more than a mile of 200 shops, tempting restaurants and live entertainment venues, at the heart of the famed Las Vegas Strip, today announced the additions of NYX Professional Makeup and Tipsy Robot Bar.
This marks NYX’s premier Las Vegas location and opens today; and Tipsy Robot Bar is the world’s first land-based robotic bar and opens its doors in June.
“We are thrilled to have Miracle Mile Shops as part of our portfolio and are consistently looking for ways to elevate each shopper’s experience through the introduction of exciting new tenants and store renovations,” said Miller. “The world-class mix of tenants appeals to a broad demographic and is reflected in the center’s ongoing success. We intend to further enhance Miracle Mile Shops’ retail and food and beverage offerings.”
Introducing a revolutionary form of hospitality to Las Vegas, Tipsy Robot Bar will employ two cocktail shaking robots – serving up drinks and dance moves at the heart of The Strip. Offering signature robotic cocktails developed by master mixologist, Francesco Lafranconi as well as custom options, the space allows guests to interact with the robots through the platform and watch the twin robots shake, stir, strain, muddle and pour drinks in a highly social, digital environment.
Tipsy Robot Bar
The Los Angeles-based cult favorite beauty brand, NYX Professional Makeup, allows consumers to shop the store’s digital innovations, including an interactive beauty bar featuring exclusive in-store makeup tutorials, while shopping the full line of NYX Professional Makeup products in every shade and color. Additionally, shoppers will have access to in-store features and services, including a Shadow Bar & Lip Bar.
Elsewhere in the retail and entertainment center, several other additions opened their doors, including Drybar’s first and only Las Vegas location; Poukei’s first ever location; Nacho Daddy’s first Las Vegas Strip location; Hot N Juicy Crawfish’s first Las Vegas Strip location; TRISTAR Sports Memorabilia’s new location within the center; Nestle Tollhouse’s second center location; House of CB’s first Las Vegas location; and Subway.
Additionally, both Victoria’s Secret and H&M underwent major expansions, making the center’s Victoria’s Secret the largest in Las Vegas, and allowing H&M to carry the brand’s full men’s and women’s lines in its doubled store size.
For more information and complete details, please visit www.miraclemileshopslv.com.