Affinity Gaming Announces $100,000 Commitment to Alzheimer’s Association

March 31, 2016 by  

Affinity Gaming Announces $100,000 Commitment to Alzheimer's Association
Affinity Gaming
kicked off its corporate citizenship commitment with the Alzheimer’s Association in a press conference at its Las Vegas headquarters (Pictured: Affinity Gaming CEO Michael Silberling, Alz Assoc Albert Chavez and AG Marc Rubenstein)

Affinity Gaming CEO Michael Silberling outlined the partnership goals and the gaming company’s pledge to contribute at least $100,000 in 2016 across the regional chapters where its 11 casinos are operated in Southern and Northern Nevada, Colorado, Missouri and Iowa.

The yearlong partnership will include the company being a primary sponsor and participating in signature Alzheimer’s Association events, including its Education Conference and the Walk to End Alzheimer’s. During Alzheimer’s & Brain Awareness Month in June, Affinity Gaming’s casino properties will create promotions and programs for their guests. In addition, Affinity will offer educational sessions, informational tables and program materials for team members along with team member rallies and town hall meetings. Team members also will have access to care consultation through their regional offices to provide case management and navigation through each stage of the disease.

Albert Chavez, EdS CFLE, the regional director of the Alzheimer’s Association Desert Southwest Chapter Southern Nevada Region, was present to receive a $10,000 check from Silberling to kick off the partnership. With $60,000 of the overall commitment targeted for Southern Nevada, it will be largest single corporate contribution to the regional chapter of the Association.

Guests and corporate team members planted silk flowers in the “Promise Garden” with different colors signifying how they’ve been touched by Alzheimer’s, whether as a caretaker, or a survivor of a loved one passing away.

“We have a responsibility to help and give back to our communities when we can,” said Silberling. “Every 66 seconds, someone in the U.S. develops Alzheimer’s and by mid-century, that will increase to someone every 33 seconds. By partnering with the Alzheimer’s Association, we hope to encourage others to participate so we can find new treatments and preventions, and ultimately, a cure.”

For more information about Affinity Gaming, please visit its website: Follow us on Twitter  @SilverSevensLV, @PrimmValley and then like us on Facebook at and

© 2016, All rights reserved. All content copyrighted or used with permission. All rights reserved. This content may not be distributed, modified, reproduced in whole or in part without prior permission from

Now you can Follow on
Facebook, Pinterest, Google+, Instagram and Twitter!

Shop Best of Vegas for all your Las Vegas Travel needs!
Las Vegas News Websites

Follow us on Social Media!

Friend us on FacebookFollow us on TwitterAdd us to Google+Follow us on PinterestJoin Bryan on LinkedInRSS FeedFollow us on Instagram
Advertise on
Sidebar links, graphic ads, poster ads, sponsored articles, hot-linked terms! Click for Examples! covers celebrity sightings, upcoming shows and concerts, hotel & casino news, nightclubs,
travel information, sports, plus information about restaurants, conventions and tourist attractions. We have
some of the greatest celebrity photos you've ever seen so check us daily for the latest news about Las Vegas!

Copyright (c) 2004-2017 Bryan Eggers
Send news, editorial comments, suggestions and press releases to