PBS KIDS and Whole Foods Market Offer Parents a Better Back-to-School Season with the Launch of New School Supplies

July 15, 2015 by  

PBS KIDS and Whole Foods Market Offer Parents a Better Back-to-School Season with the Launch of New School Supplies
and Whole Foods Market have teamed up to offer a new line of back-to-school products, available exclusively at Whole Foods Market stores this July and August (Pictured: Kids Lunchbox)

Kids Ham Sandwich

Kids Ham Sandwich

The two mission-driven brands announced today a broad offering of school supplies, from notebooks made from recycled paper to organic cotton backpacks and reusable lunch totes.

Whole Foods Market and PBS Kids backpacks

Whole Foods Market and PBS Kids backpacks

One-hundred percent of PBS KIDS’ net proceeds from the line will support PBS KIDS educational programming, dedicated to helping all children succeed in school and in life, while Whole Foods Market will donate a percentage of total sales, up to $25,000, to Whole Kids Foundation, an organization dedicated to improving children’s nutrition and wellness. In addition, for every Esperos backpack, pencil case and lunch tote purchased, Esperos will donate 10 percent of proceeds to help fund education for children in need through the Esperos Carry Hope initiative.

Esperos Assorted Lunch Totes

Esperos Assorted Lunch Totes

“PBS KIDS and Whole Foods Market share a commitment to the healthy development of children and families,” said Lesli Rotenberg, General Manager, Children’s Media, PBS. “Proceeds from the new PBS KIDS back-to-school line will help support PBS KIDS’ mission: to open worlds of possibilities for all children through engaging media content.”

Esperos Assorted Pencil Cases

Esperos Assorted Pencil Cases

In addition to Esperos’ line of PBS KIDS organic cotton canvas items, Whole Foods Market will debut a line of PBS KIDS reusable food keepers from Lunchskins—perfect for sandwiches, snacks, or fruit. Lunchskins is committed to reducing the amount of plastic waste produced every year, as each one of the brand’s reusable bags can replace 500 plastic bags. The grocer will also carry PBS KIDS notebooks and folders for school and play from Mudpuppy, which supports children’s education throughout the year, including a multi-year partnership to support PBS KIDS, as well as other school programs.

“Whole Foods Market’s partnership with PBS KIDS continues to raise the bar for quality children’s products and offers alternatives to what’s commonly found in the marketplace,” said Jeanne Tamayo, global lifestyle buyer at Whole Foods Market. “By working with suppliers like Esperos, Lunchskins and Mudpuppy, kids can get school supplies that truly do more—proceeds from every product support children’s education through PBS KIDS and healthy-eating education through Whole Kids Foundation—plus, each product is either reusable or made with recycled or organic materials.”

To further prepare young children for back to school season, exclusive Daniel Tiger’s Neighborhood content, including clips from the TV series, printable learning activities and family-friendly recipes, will be available for free at

Product line and descriptions:

  • Backpacks (SRP: $29.99) – Created by Esperos, this line of PBS Kids organic cotton canvas backpacks are designed with playful, screen-printed PBS Kids designs. Backpacks are machine washable, have adjustable straps and an interior pocket.
  • Lunch totes (SRP $15.99) – This line of PBS Kids lunch totes are made with 100% organic cotton canvas, with a zipper cooler pocket. They are machine washable.
  • Pencil pouches (SRP $7.99) – PBS Kids pencil pouches are made with 100% organic cotton canvas and are great for keeping pencils, crayons and other school supplies organized. They are easily machine washable.
  • Reusable sandwich bag (SRP: $8.99) – PBS Kids reusable food keepers were created specially by Lunchskins. These bags are great for sandwiches, wraps, snacks and fruit slices on–the-go. This lightweight fabric is dishwasher safe and dries quickly.
  • Notebooks (SRP: $4.99-6.99) / Folders (SRP: $1.99-$2.99) – Galison Mudpuppy created a line of notebooks and folders for PBS Kids. These notebooks are made with soy ink on recycled paper. They are one-subject wire-o notebooks that are colorful and perfect for fun or school.

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