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The D Las Vegas hosts “INSPIRED by the D” at Life Is Beautiful

November 2, 2014 by  

The D Las Vegas hosts “INSPIRED by the D” at Life Is Beautiful
Last weekend at Life Is Beautiful, the D Las Vegas hosted “INSPIRED by the D” – an immersive pop-up space located at the heart of the three-day music, food and arts festival (Pictured: Chris Phillips and Lydia Ansel of Zowie Bowie with The D Owner and CEO Derek Stevens – Photo credit: Tony Cordell).

Rapper Warren G, Nicole Parthum and Derek Stevens at the D Las Vegas' VIP cabana at Life Is Beautiful Festival

Rapper Warren G, Nicole Parthum and Derek Stevens at the D Las Vegas’ VIP cabana at Life Is Beautiful Festival

Photo credit: Tony Cordell.

For the second year, the downtown casino hotel transformed the intersection of Fremont and Seventh Streets (the site of City Center Motel) into a special experience for concert-goers and guests of the D.

Sons of Guns star Charles Watson with Derek Stevens at the D's VIP Cabana

Sons of Guns star Charles Watson with Derek Stevens at the D’s VIP Cabana

Photo credit: Tony Cordell.

Guests enjoyed a beach party experience complete with a high-energy DJ, tiki bar serving freshly squeezed juices and volleyball nets atop more than 150 tons of sand. Photo booths allowed visitors to “Take a Smile, Leave a Smile,” by snapping their picture to contribute to a massive photo collage that stretched the length of the space.

Guests enjoy the D's VIP cabana at Life Is Beautiful Festival

Guests enjoy the D’s VIP cabana at Life Is Beautiful Festival

Photo credit: Tony Cordell.

The highlight of the activation was a balloon decorating stand that allowed festival-goers to customize their own balloons with colorful paints and glitters. Guests tethered their creations to nearby walls, tied them to belt loops and gave them as gifts to strangers throughout the festival.

the D's staff hosts VIP cabana and INSPIRED by the D activation area at Life Is Beautiful Festival

the D’s staff hosts VIP cabana and INSPIRED by the D activation area at Life Is Beautiful Festival

Photo credit: Tony Cordell.

Above the sea of people surrounding each stage and among the throngs that flooded the streets of Downtown Las Vegas, hundreds of decorated balloons could be seen floating overhead. Welcoming all festival-goers, the unique space hosted thousands of guests throughout the weekend and provided a place to be creative, relax on the beach or dance with friends.

Cocktail waitresses pose inside the D's VIP Cabana at Life Is Beautiful Festival

Cocktail waitresses pose inside the D’s VIP Cabana at Life Is Beautiful Festival

Photo credit: Tony Cordell.

Adjacent to Downtown Stage, the D hosted a two-level VIP cabana with plush seating, dedicated bars and prime views of headlining acts including Kanye West, Lionel Ritchie and more.

Derek Stevens' custom jacket for day 3 of Life Is Beautiful Festival

Derek Stevens’ custom jacket for day 3 of Life Is Beautiful Festival

Photo credit: Tony Cordell.

Owner and CEO Derek Stevens, who wore custom-made jackets embroidered with the D’s logo and the names of bands performing at the festival, was an enthusiastic host to VIP guests and friends in the private cabana throughout the weekend. Notable names included rapper and hip hop producer Warren G, who enjoyed Outkast’s set on Saturday night, Zappos CEO Tony Hsieh, Insomniac Events founder Pasquale Rotella, Las Vegas entertainers Zowie Bowie and reality stars Joe Meaux and Charles Watson from Discovery Channel’s Sons of Guns.

Guests pose for picture wall after decorating balloons at INSPIRED by the D at Life Is Beautiful festival, Las Vegas

Guests pose for picture wall after decorating balloons at INSPIRED by the D at Life Is Beautiful festival, Las Vegas

Photo credit: Tony Cordell.

Photo Wall at INSPIRED by the D at Life Is Beautiful Festival

Photo Wall at INSPIRED by the D at Life Is Beautiful Festival

Photo credit: Tony Cordell.

Guests enjoying the D's VIP Cabana at Life Is Beautiful

Guests enjoying the D’s VIP Cabana at Life Is Beautiful

Photo credit: Tony Cordell.

Guests decorate balloons at INSPIRED by the D at Life Is Beautiful Festival, Las Vegas

Guests decorate balloons at INSPIRED by the D at Life Is Beautiful Festival, Las Vegas

Photo credit: Tony Cordell.

INSPIRED by the D hosts balloon-decorating stand, Life Is Beautiful Festival

INSPIRED by the D hosts balloon-decorating stand, Life Is Beautiful Festival

Photo credit: Tony Cordell.

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