As the official Late Night Headquarters during Professional Bull Riders (PBR) World Finals week in Las Vegas, PBR Rock Bar & Grill was the spot for all things bull riding (Pictured: Jack Daniels promoters demonstrate an ice luge created in honor of PBR Rock Bar’s four-year anniversary).
From performances by country music stars to PBR viewing parties to an official rider Q&A, fans experienced it all.
The PBR World Finals whirlwind began before the competition’s start on Tuesday, Oct. 21. County Commissioner Mary Beth Scow proclaimed Oct. 21, 2014 PBR Rock Bar & Grill Day in Las Vegas in honor of the restaurant’s fourth anniversary. After reading the official proclamation, Scow posed for photos along with PBR Rock Bar & Grill owner, Jonathan Fine, PBR officials Matthew A. Rivela and CFO Rodd Granger. PBR Rock Bar & Grill General Manager, David Kring; VP of Operations, Mateo Reyes; Executive Chef Yvonne Maatouk and PBR announcer Scott Grover also posed for photographs.
Later on the night of Oct. 21, PBR Rock Bar & Grill celebrated its four-year anniversary with a bang. The restaurant hosted a VIP party at 7 p.m. for loyal fans and PBR officials. Executive Chef Yvonne Maatouk served small bar bites, an open bar flowed and Jack Daniels promoters served up shots from a grand ice sculpture luge. At 9 p.m., the party opened up to the public as country-pop artists Morgan Leigh Band took to the patio stage with a lively set.
On Wednesday, Oct. 22, the first day of the PBR World Finals competition, 2014 Ring of Honor rider inductees Gilbert Carillo and Bobby Berger gathered at PBR Rock Bar for the induction ceremony. Carillo’s twin brother, Adam, was also honored with an induction, but was unable to appear. Riders signed their photos on PBR Rock Bar & Grill’s wall of fame and were treated to a lunch served by Executive Chef Yvonne Maatouk. Past inductees were also present to sign their photos on the wall. Later that night, famed Mexican bull rider Rocky McDonald signed autographs and entertained a crowd.
PBR Rock Bar & Grill was the scene of a bull riders’ draft on Thursday, Oct. 23. Fans crowded the bar as dozens of riders, coming straight from competition at Thomas and Mack Center, posed for photos on the red carpet. At 9 p.m., country music star Shane Lee performed on the bar’s patio stage. At around 10 p.m., fans and riders gathered around as the riders drafted for the next day’s competition – selecting the bulls they would ride on Friday.
As the competition continued to heat up over the weekend, fans took to PBR Rock Bar & Grill’s 105 TVs to cheer on the riders as they made their way toward the $250,000 grand prize. In the end, fans celebrated as Silvano Alvez became the 2014 Built Ford Tough PBR World Finals champion. But like any great party, the fun doesn’t end when the work is done.
On Sunday, Oct. 26, PBR Rock Bar & Grill threw a retirement party for famed bulls Bushwacker and Smackdown who saw their final competition in last week’s World Finals, marking the end of an era for two of the world’s top 10 bulls. Stock contractors and owners of the championship bulls, Chad Berger (Smackdown) and Julio Moreno (Bushwacker) were also celebrated in a night that capped off a week of unforgettable celebrations.
All week, PBR Rock Bar offered specials on PBR on draft and in cans, and Jack Daniels in honor of the competition. On Wednesday, Friday and Saturday at 9 p.m., rodeo clown Robbie Hodges hosted mechanical bull riding competitions to great crowd enjoyment. The overwhelming response of PBR fans throughout the week solidified PBR Rock Bar & Grill as the home away from home of PBR fans in Las Vegas.