sbe, an award-winning global hospitality company, and Pepsi, announced today that Iggy Azalea will headline the SLS Las Vegas Grand Opening party featuring a surprise guest on Friday, August 22.
The grand opening of SLS Las Vegas marks the first hotel and casino to debut on the Las Vegas Strip in nearly four years. The multi-million dollar event will host a guest list of over 3,000 VIPs, celebs, political figures, media and influencers and feature a production that blends live performance art, stunning 3D video mapping and a menu of cuisine and mixology from sbe’s most celebrated brands.
“Pepsi is excited to sponsor the grand opening of the SLS Las Vegas, bringing fans and first-time guests an unforgettably fun and exclusive live experience with headliner Iggy Azalea,” said Javier Farfan, Head of Music and Entertainment, PepsiCo North America Beverages. “This event brings out the brand’s desire to ensure that music fans make the most of every moment through unique opportunities like the grand opening of the SLS Las Vegas.”
“Our partnership with Pepsi represents two dynamic brands coming together to delight our communities with incredible entertainment kicked off by two of the hottest artists of today,” added Veronica Smiley, Chief Marketing Officer, sbe. “And this is only the beginning as will continue to collaborate with Pepsi to create many more memorable entertainment experiences in the future.”
Fresh off the release of “Black Widow,” Azalea will take to the Foxtail Pool stage at SLS Las Vegas for the venue’s debut performance. In recent months, Azalea has risen to global superstar status following chart-topping album releases and the announcement of upcoming film and television roles.
In addition to Azalea’s performance on Friday, August 22, SLS Las Vegas will feature Erick Morillo at LiFE nightclub on Saturday, August 23.
For more information on SLS Las Vegas please visit www.slsvegas.com.