Brazilian eyewear brand, Chilli Beans, will open it’s largest U.S. store on February 28, 2014 at The LINQ, a brand-new shopping, dining and entertainment district, located at 3435 S. Las Vegas Blvd. Las Vegas, Nevada, 89119 at the heart of The Strip between The Quad Resort & Casino and Flamingo. Chilli Beans will be at the east end of The LINQ, right underneath the Las Vegas High Roller observation wheel.
When partying from day to night to day again, you never want to be without sunglasses. Facing the cold light of day after a long night out can be brutal. Chilli Beans is here to help. Chilli Beans can survive a Marquee Pool party, or a sunrise surprise leaving Hakkasan without a scratch.
With over 10 new styles released each week, everyone can find a pair that suits their style and budget without sacrificing quality. In a sea of very high-end boutiques and large retail chains, Chilli Beans hits that sweet spot of style, affordability, and uniqueness.
Each pair has a limited run, so if you fall in love, you better grab them or they could be gone the next day! The staff is incredibly knowledgeable about face shapes, frame and lens styles, as well as up to date on current fashion and eyewear trends, so each customer is treated with individuality. Chilli Beans offers a unique customer experience as the staff takes special care to help each person find the right style.
The Vegas store will be the biggest in the U.S. and most similar to the iconic flagship store in São Paulo, featuring a collection of all the current styles from Brazil and the U.S. The design of the store will feature a large glass door with a red metal design, huge LED screen displaying images and video, beautiful tufted walls, and diamond-shaped watch displays.
Chilli Beans is Brazil’s largest eyewear and brand. Founded in 1998 by rock ‘n’ roller turned entrepreneur Caito Maia, the brand releases 10 new models each week of their own designs as well as exclusive designer collaborations. The company closed 2012 with 550 points of sale worldwide in Brazil, Colombia, Portugal, Angola, Kuwait and the United States. Chilli Beans’ first U.S. location opened on Melrose Avenue in 2006. The brand currently has an online shop and 14 retail points in California that encompass brick and morter presence, kiosks, and a mobile pop-up.