Showcasing her flamboyant spirit, legendary talent and ingenious creativity, Cher launched the first of her nearly 200 shows tonight in Las Vegas.

The extraordinary production, aptly titled "Cher," is a high-energy, concert-style show that features the artist's record-breaking hits, including "If I Could Turn Back Time," "Believe" and "Strong Enough." With her infamous rock-and-roll attitude and theatrical affinity, the show treats guests to an intimate look back through Cher's iconic career, with vintage footage of rarely-seen "Sonny and Cher" clips and a marvelous stage that alters its scenery for every song and mood.

"If you thought my other shows were exciting, just wait until you see this one," exclaimed Cher. "This show is me ... but bigger. It takes some of my favorite elements from my touring shows and kicks them up a notch."

Designed exclusively for the 4,300-seat Colosseum at Caesars Palace, Cher boasts the talents of choreographer and director Doriana Sanchez, who brings Cher's vision to life using 18 dancers and aerialists, state-of-the-art video and special effects, and ambitious set designs. Not surprisingly, audience members can expect to be blown away by Cher's signature breathtaking costumes, which were designed by the world-renowned fashion icon Bob Mackie.

"We knew there was going to be a high demand for this show, but the response has been truly overwhelming," said John Meglen, co-CEO and president of AEG Live/Concerts West. "All of us at AEG Live thank the fans, our partners and the city of Las Vegas for the support of this project and congratulate Cher and her team on this well-deserved success."

"It is a true pleasure to welcome Cher back to Caesars Palace," said Gary Selesner, president of Caesars Palace. "Over the decades, Cher and Caesars Palace have both evolved as icons, yet remained fresh and relevant in the public eye. The staging, the costumes, the dancers and effects, combined with the talent and presence of the one and only Cher, make this our latest must-see show. Joining Bette Midler, Elton John and Jerry Seinfeld, Caesars Palace unquestionably hosts Las Vegas' best entertainment lineup."

Tickets for performances of Cher through October are now on sale. The pop diva has also added three additional show dates (August 6, 7,10), for which tickets will go on sale May 8. The 90-minute show is presented at 7:30 p.m. four nights a week on Tuesday, Wednesday, Saturday and Sunday (dark Monday, Thursday and Friday). Tickets can be purchased by calling 1-866-510-CHER (2437) or online at http://www.ticketmaster.com/, keyword "Cher". Tickets may also be purchased in person at The Colosseum at Caesars Palace Box Office open daily from 10 a.m. to 10 p.m. For groups of 20 or more, call 702-731-7208.

Ticket prices are $95, $140, $175 and $250. Visit http://cher.aeglive.com/ for more information on Cher at The Colosseum at Caesars Palace.