AFAN Joins Macy’s and Vegas/Rated Magazine to Launch Search for First-Ever “Black & White Fashion Icon”
July 2, 2013 by VegasNews.com
Beginning today through Friday, July 5, AFAN will be accepting photo submissions of those sporting the most fashion-forward and unique black and white outfits by email at firstname.lastname@example.org. The top five submissions – as selected by a committee consisting of AFAN, Macy’s and Vegas/Rated representatives – will be featured in a fashion spread in Vegas/Rated’s August issue and compete for the chance to win a $1,000 gift cart to Macy’s at Fashion Show Mall awarded at the Black & White Party on Saturday, Aug. 24 at Hard Rock Hotel & Casino.
The five finalists will be announced on Monday, July 8, and will begin soliciting the city for votes. With a fashion focus, the contest also serves as an innovative fundraiser for AFAN with each vote costing $1. Votes are submitted online at http://bit.ly/BWIconVote up until Black & White Party when finalists will canvas the venue advocating for cash votes.
“Finding that perfect signature black and white look has become everyone’s favorite part of Black & White Party,” said Earl Shelton, director of development of AFAN. “We’re giving our most trendy party goers a chance to show off their high sense of fashion while supporting AFAN.”
Proud supporters of AFAN’s mission, Vegas/Rated magazine will feature the top five finalists in a lavish fashion spread in their August issue where they will be outfitted by Macy’s.
Over the last 31 years, the Macy’s Passport Fund has granted more than $32 million to HIV/AIDS organizations thanks to the Macy’s Foundation and its generous associates and customers.
From July 22 to Aug. 16, shoppers are encouraged to shop, save and support AFAN by purchasing a Macy’s Glam Pass. With the $10 donation, shoppers receive an all-day savings pass for an extra 15 to 20% off, plus a special bounce back offer for $10 off the next $50 purchase. From every Glam Pass purchase, $5 will benefit the Macy’s Passport Fund, which provides grants for local agencies that serve those affected by HIV/AIDS, including AFAN.
Black & White Party will be held at Hard Rock Hotel’s Paradise Beach on Saturday, Aug. 24 from 8 p.m. to 1 a.m. and boasts a unique experience of festivities, celebrations and revelry complete with gourmet food, beverage samplings, eye-catching atmospheric entertainment and live stage performances. As the largest non-profit supporting the HIV/AIDS community in Nevada, 100 percent of proceeds from the evening go to support HIV/AIDS services.
General admission tickets are $35 per person; limited VIP tickets are available for $100 per ticket and include early entry to the event at 8 p.m. with first access to tastings and vendors, an exclusive gift bag and distinctive VIP party entertainment. Tickets can be purchased at www.afanlv.org. Black and white attire is required for admission.
Guests must be 21 years of age or older to attend any of the weekend events. For more information and official contest rules, please visit http://bit.ly/BWPartyIcon.
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