IT’SUGAR and WONKA Proclaim Viva Las Vegas with New, Largest Candy Store in Town

April 19, 2012 by  

IT'SUGAR celebrates the opening of the largest candy store in Las Vegas with Wonka Oompa Loompas at the Venetian
Visitors to the famed Las Vegas Strip have a new reason to say “Viva Las Vegas!”  WONKA, the maker of NERDS, LAFFY TAFFY and SWEETARTS candy, announced the April 19 grand opening of the new IT’SUGAR in The Grand Canal Shoppes at The Venetian (IT’SUGAR celebrates the opening of the largest candy store in Las Vegas with Wonka Oompa Loompas at the Venetian – Photo credit:  Isaac Brekken/AP Images for Wonka)

IT’SUGAR isn’t just your ordinary retail experience: It’s a 360-degree, sugary and chocolaty sweet experience that prompts one emotion from shoppers: bliss! The new store’s centerpiece — a 1,000-square-foot shop dedicated exclusively to WONKA.

IT'SUGAR celebrates the opening of the largest candy store in Las Vegas with Wonka Oompa Loompas at the Venetian on Thursday, April 19, 2012 in Las Vegas.

IT'SUGAR celebrates the opening of the largest candy store in Las Vegas with Wonka Oompa Loompas at the Venetian on Thursday, April 19, 2012 in Las Vegas

Photo credit:  Isaac Brekken/AP Images for Wonka.

“IT’SUGAR Las Vegas gives visitors a new attraction and yet another reason to visit the legendary city,” said Jeff Rubin, CEO of IT’SUGAR. “The new WONKA shop truly captures the whimsy of the famed candy maker, and we have created the perfect setting to enjoy WONKA’s delicious and uniquely inventive candy. Candy lovers everywhere will have the same reaction: Viva Las Vegas!”

Located in the heart of the action on the world-famous Las Vegas Strip, the brand new IT’SUGAR location is the largest candy store in Las Vegas — featuring more than 5,000 square feet stocked with the best candy in the world. The WONKA store-within-a-store boasts an extensive display of WONKA products, including favorites such as NERDS, Laffy Taffy, SweeTARTS, Fun Dip, and more.

Also available — some true Vegas-style items, including the largest boxes of NERDS, Laffy Taffy, SweeTARTS, and Gobstoppers for sale in the world, displayed alongside custom-made, limited-edition $2,500 Swarovski crystal SweeTARTS and Laffy Taffy leather jackets. The store also has an assortment of WONKA items any devoted fan would love, such as NERDS flip-flops, shirts, beach towels, pillows, sleepwear, socks, coin purses, boxers, headphones, lip gloss, bath sets, and plush toys. To top off its Vegas candy extravaganza, IT’SUGAR will feature an array of other classic Nestle products for sale, from BUTTERFINGER and NESTLE CRUNCH to 100 GRAND and BABY RUTH candy bars.

“Stepping into IT’SUGAR is like stepping into an entirely different world,” said WONKA spokesperson Tricia Bowles of Nestle USA Confections & Snacks Division. “The colorful and fanciful atmosphere of IT’SUGAR is truly a feast for all your senses — especially your sweet tooth! WONKA’s products are a picture-perfect fit for Las Vegas’ newest retail attraction.”

The new IT’SUGAR store is located in the world-famous Grand Canal Shoppes at The Venetian, one of Las Vegas’ premier shopping and entertainment destinations. With a 70-foot fresco ceiling that depicts sunny Venetian skies, spacious cobblestone walkways, and a charming canal (complete with gondolas and gondoliers!), The Grand Canal Shoppes have become a required shopping destination for Las Vegas visitors and residents.

Founded in 2006, IT’SUGAR has quickly grown into one of the leading candy retailers with over 40 retail stores that are currently located in U.S. hotspots, such as New York, Los Angeles, Miami, Scottsdale, Palm Beach, Baltimore, Atlantic City and Myrtle Beach, and trendy international destinations, such as Grand Cayman, Dubai, and London. IT’SUGAR is a trendy sweets shop where you’ll experience an unpredictable sense of excitement and wonder along with the sights, smells and especially the tastes of all your favorite treats. Specializing in candy from chocolates to lollipops to mints to gummy bears and candy-inspired fashion apparel, accessories and novelty gift items, IT’SUGAR is a land of make believe come true for the stylish and young at heart; an ultra-chic, super sweet candy-land adventure. For more information about IT’SUGAR, please visit

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