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Express Launches ReRock Denim with Party at TAO Beach

April 11, 2010 by  

Malin Akerman, Joy Bryant, Rachel Bilson and Jessica Lowndes
Saturday night Express kicked off the launch of ReRock Denim with a party under the stars at TAO Beach (Photo Credit: Scott Harrison/RETNA)After enjoying dinner at TAO Asian Bistro, Joy Bryant, Rachel Bilson, Malin Akerman and Jessica Lowndes all walked the red carpet wearing a variety of Express fashions before heading to a luxurious TAO Beach cabana to toast the new line.

Joy Bryant, Malin Akerman, Rachel Bilson and Jessica Lowndes

Joy Bryant, Malin Akerman, Rachel Bilson and Jessica Lowndes

Photo Credit: Scott Harrison/RETNA.

Bilson wore an Express silk ruffle romper while Bryant rocked her favorite Express motorcycle jacket with an Express strapless ruffled dress. Lowndes looked amazing in a light wash pair of ReRock for Express jeans and Malin Akerman was a shimmering beauty in an Express gold one-shoulder bandage dress.

Malin Akerman at the Express

Malin Akerman at the Express

Photo Credit: Scott Harrison/RETNA.

Actress Samaire Armstrong joined the celebration, where party goers had the opportunity to sample specialty cocktails, get painted with temporary tattoos and capture the night in the Express ReRock photo booth, all while dancing to the sounds of DJ Samantha Ronson.

Rachel Bilson at the Express

Rachel Bilson at the Express

Photo Credit: Scott Harrison/RETNA.

Bilson, Bryant and Lowndes kept the party going in sky box in the nightclub where TAO co-owner Jason Strauss continued his birthday celebration. Also spotted at TAO were Jamie Foxx, Paris and Nicky Hilton and Reggie Bush. The Hiltons enjoyed Cristal while both Foxx and Bush stuck to Patron Platinum.

Joy Bryant at the Express Launch

Joy Bryant at the Express Launch

Photo Credit: Scott Harrison/RETNA.

Earlier in the night the Hilton’s enjoyed dinner at LAVO.

Jessica Lowndes at the Express

Jessica Lowndes at the Express

Photo Credit: Scott Harrison/RETNA.

Stephanie Pratt of MTV’s The Hills, who turned 24 at midnight started her own birthday celebration with dinner at LAVO. The reality star was joined by Ben Lyons, Jason Kennedy, Ryan Basford and Catt Sadler from E! Entertainment Network. After enjoying a dinner of LAVO favorites and Long Island Iced Tea cocktails and Kamikaze shots, the entire restaurant sang “happy birthday” as Pratt was presented with a cake in the shape of a purse. The birthday girl turned the tables on her entertainment journalists party pals, interviewing them for E! on LAVO’s expansive Strip-front terrace. After dinner the headed up to the nightclub to dance the night away to the sounds of DJ Skratchy.

Also spotted at LAVO, actress Laura Prepon with friends, drinking Belvedere and Red Bull cocktails until 3 am.

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