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9 Group Debuts High Society: Las Vegas’ Singular Dayclub

March 27, 2010 by  

9 Group, renowned for unparalleled dining, nightlife and lifestyle experiences, presents a provocative and innovative dayclub affair known as High Society at Nove Italiano, premiering 1 p.m. Sunday, April 11. Creating a posh atmosphere filled with life’s little luxuries in the middle of the afternoon, High Society offers partygoers a place to mix and mingle among Las Vegas’ nobility while indulging in high-end libations, decadent brunch and vivacious entertainment.

“We are excited to present High Society to Las Vegas and the world,” says managing member and co-founder of 9 Group, Michael Morton. “As pioneers in the nightlife and dining industry, 9 Group is committed to always raising the bar by inspiring new ways to entertain. Every element of High Society is crafted to cultivate a particular ambiance and environment, and I know that our patrons, both old and new, are really going to appreciate it.”

Upon entering, Nove Italiano will envelope guests in a complete sensory experience – from sophisticated interior décor, to aromatic food and thirst-quenching beverages, to the incomparable energy created by resident DJs Zen Freeman and Mark Stylz spinning on the turntables. Atop the Palm’s sky-scraping 51st floor, Nove Italiano’s guests will indulge in some of the city’s most spectacular views, and enjoy ever-changing exuberant entertainment, including roaming live musicians and a live painter offering complimentary tableside guest portraits.

A sumptuous feast set out on parade, the brunch menu at High Society combines rich tastes and traditional favorites at various stations including the salad, fresh fruits and fish stations, as well as a build your own frittatas station. Fare also includes warm items on the griddle or hot plate such as Italian sausage and pepper hash, crispy pancetta and chicken apple sausage, a variety of poached eggs served with crab cake, spinach and béarnaise sauce, pancetta, ciabatta, drizzled with a Hollandaise sauce or long cooked greens mixed with a fontina cheese and fonduta. Other warm items include a variety of pizzas and Panini sandwiches. Guests can pair brunch with $99 bottles of champagne and half bottles of spirits.

High Society will start at 1 p.m. every Sunday at Nove Italiano. The buffet brunch is $30 per person. Guests must be 21 years of age or older to attend. Admission is free and table reservations are strongly recommended. For more information, VIP tables and bottle reservations, visit novelasvegas.com or call 702.942.6800.

Nove Italiano is open for dinner Monday through Thursday from 5:30 p.m. – 10:30 p.m. and Fridays and Saturdays from 5:30 p.m. – 11 p.m. For additional information, please visit www.novelasvegas.com or call 702.942.6800.

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