McDonald’s Opens ‘Viva McDonald’s’ on Las Vegas Strip
December 11, 2008 by VegasNews.com
McDonald’s today announced the opening of Viva McDonald’s, the company’s new technology-inspired restaurant on the Las Vegas Strip.
At 8,600 square feet, Viva McDonald’s is the largest McDonald’s restaurant in Nevada and, in true Las Vegas style, is open 24 hours a day, seven days a week.
Technology-Inspired McDonald’s to Provide Unique Customer Experience
Viva McDonald’s is a media-rich, technology-driven location that lives up to the Vegas standard of lights and action.
On the exterior, four 9 feet tall by 8 feet wide Daktronics LED video displays are directly above Viva McDonald’s front entrance while two LED video displays measuring 10 feet tall by 23 feet wide hang beneath the restaurant’s golden arch marquee inviting passersby to come in and enjoy the new McDonald’s experience. The technology and screens will offer McDonald’s an opportunity to provide unique content and branded messages to its restaurant patrons.
On the interior of the restaurant, along with a cheerful ultra modern decor, guests will find a content rich 14-screen media ring suspended in the two-story, open ceiling dining room.
Viva McDonald’s state-of-the-art, all electric kitchen has three-platen grills, Low Oil Volume (LOV) fryers and sells McCafe beverages, McDonald’s new line of espresso coffees including mochas, cappuccinos and lattes. The location offers wireless Internet to customers, and guests will find a line of Viva McDonald’s branded merchandise available for purchase.
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