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Lady Gaga Named Creative Director for Specialty Line of Polaroid Imaging Products

January 8, 2010 by  



Lady Gaga Named Creative Director for Specialty Line of Polaroid Imaging Products
Polaroid today announced a multi-year strategic partnership with Lady Gaga who will serve as creative director for a specialty line of Polaroid Imaging products (Photo: © Erik Kabik/ RETNA/ www.erikkabik.com)The partnership brings together one of the world’s most iconic brands with today’s fastest rising musical artist and cultural trend setter, known for her string of smash global hits including Paparazzi, Bad Romance and Poker Face, her fashion forward design aesthetic and her exceptionally close connection with her fans.

Lady Gaga Named Creative Director for Specialty Line of Polaroid Imaging Products

Lady Gaga Named Creative Director for Specialty Line of Polaroid Imaging Products

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com

“I am so proud to announce my new partnership with Polaroid as the creative director and inventor of specialty projects,” said Lady Gaga. “The Haus of Gaga has been developing prototypes in the vein of fashion/technology/photography innovation–blending the iconic history of Polaroid and instant film with the digital era–and we are excited to collaborate on these ventures with the Polaroid brand. Lifestyle, music, art, fashion: I am so excited to extend myself behind the scenes as a designer, and to as my father puts it–finally, have a real job.”

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com

Lady Gaga Named Creative Director for Specialty Line of Polaroid Imaging Products

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com

“Lady Gaga’s broad creative talents and the way she connects with her fans in her own, unique manner made her a natural choice for Polaroid,” said Stephen Miller, co-CEO of PLR IP Holdings. “Polaroid has had a special connection with its customers for years, we are delighted to be partnering with Lady Gaga to continue with that tradition and bring new and exciting products to the next generation.”

New products by Polaroid and Lady Gaga are to hit retail shelves starting in late 2010.

Lady Gaga Named Creative Director for Specialty Line of Polaroid Imaging Products

Lady Gaga Named Creative Director for Specialty Line of Polaroid Imaging Products

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com

Lady Gaga Named Creative Director for Specialty Line of Polaroid Imaging Products

Lady Gaga Named Creative Director for Specialty Line of Polaroid Imaging Products

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com

Lady Gaga Named Creative Director for Specialty Line of Polaroid Imaging Products

Lady Gaga Named Creative Director for Specialty Line of Polaroid Imaging Products

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com

Lady Gaga Named Creative Director for Specialty Line of Polaroid Imaging Products

Lady Gaga Named Creative Director for Specialty Line of Polaroid Imaging Products

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com

Lady Gaga Named Creative Director for Specialty Line of Polaroid Imaging Products

Lady Gaga Named Creative Director for Specialty Line of Polaroid Imaging Products

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com

Lady Gaga Named Creative Director for Specialty Line of Polaroid Imaging Products

Lady Gaga Named Creative Director for Specialty Line of Polaroid Imaging Products

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com

Lady Gaga Named Creative Director for Specialty Line of Polaroid Imaging Products

Lady Gaga Named Creative Director for Specialty Line of Polaroid Imaging Products

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com

Lady Gaga Named Creative Director for Specialty Line of Polaroid Imaging Products

Lady Gaga Named Creative Director for Specialty Line of Polaroid Imaging Products

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com

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